Digital Marketing & SEO Training (beginner to advanced) 2021 | Udemy

Digital Marketing & SEO Training (beginner to advanced) 2021 | Udemy
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Genre: eLearning

Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.

SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page’s ranking on search engines such as Google and Bing.

This Digital Marketing & SEO course by Uplatz will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.

This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:

Improve your website optimization strategy

Enhance your SEO keyword research

Conduct a competitor keyword analysis

Build a SEO measurement framework

Improve your landing page optimization

Develop your off page SEO tactics

Digital Marketing & SEO – Course Syllabus

What is Digital Marketing

Digital Marketing Scope

Digital Marketing Terminology

What is Google Update

List of key Google Updates

Social Media Marketing introduction

Various types of websites

What to see in a website

Basic webpage designing

Creation of a website

Website core structure

What is SEO (Search Engine Optimization)

Why businesses need SEO

Components of SEO

On-page SEO

On-page on-site SEO factors

Google Search Console

Yahoo & Bing Webmaster tools

Title tags, Meta tags, Header tags optimization

Blog setup for Blogger and WordPress



WordPress website creation

Google Analytics introduction

Google Analytics Goal report

Google Tag Manager and eCommerce


htaccess File

SEO Tools introduction

Keywords Research

Off-page optimization introduction

Article Guest Posts

Off-page Activities


Local Business Listing introduction

Google and Bing local listing

SEO reporting

Client emails

Google Ads – introduction, search ads, display ads, shopping ads

YouTube ads, app promotion, smart campaigns, tips & tricks

Yahoo Ads

Social Media Marketing

Facebook – introduction, groups, company page, widget, Facebook ads and paid campaigns

LinkedIn – introduction, account creation, company page creation

Twitter marketing

Why Content Marketing




wikiHow and other platforms

Video promotion


Email Marketing

Mail250 Guide

Mailchimp account & complete guide

Zoho campaigns

Sendinblue intro and guide

Inbound Marketing

Hubspot Form – Email, Chat, chat installation

Facebook Marketplace

YouTube optimization – channel & videos optimization

Figma collaborative design tool guide

Who this course is for:
Digital Marketing Executives
SEO Specialists & Analysts
Digital Marketing Managers
Digital Marketing Paid Media Executives
Newbies and beginners aspiring for a career in Digital Marketing
Anyone who wants to become a Marketing Specialist
Social Media Marketing Executives
Ads Campaign Managers
Entrepreneurs and self-employed individuals who wish to do online marketing for their own business
Digital Marketing Specialists, eCommerce
SEO Consultants & Strategists
Content Marketers
Advertising Managers
Marketing Analysts & Consultants
Marketing Assistants
Head of Digital Marketing and Automation
Account Managers Digital Marketing
Brand Specialists
Email Marketing Specialists
Content Managers
Technical & Content SEO Specialists

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