Udemy – Facebook Ads for E-Commerce: The Complete Guide


Udemy – Facebook Ads for E-Commerce: The Complete Guide
English | Size: 1.64 GB
Genre: eLearning

What you’ll learn
Create a Facebook Page for a Business, Brand, Community, Service or Other
Create an Ads Manager Account
Set Up Payments, Limits and Billing on an Ads Manager Account
Navigate Your way Around Ads Manager Tools and Features
Understand the Structure of a Facebook Ad
Understand All Facebook Campaign Marketing Objectives
Appreciate how Important Facebook is in Advertising Today
Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
Save Time with Saved Audiences
Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
Create Slideshows using Facebook’s Slideshow Feature
Create Page Post Engagement Ads
Create Website Conversion Ads
Create Page Likes Ads
Create Video Views Ads
Create Dynamic Product Catalogue Sales Ads
Improve Your Ad Copy with a Few Simple Steps
Improve Your Targeting with Some Easy Edits
Understand the Facebook Pixel, What it is, What it does, Why it’s Important
Create a new Facebook Pixel
Install a Facebook Pixel on to a Shopify Store
Use a Facebook Pixel in a Facebook Ad
Build Custom Audiences from Multiple Sources
Upload Email Databases to create Custom Audiences
Utilise your Website Traffic to make Custom Audiences
Create Advanced Audiences of Your Best Customers
Build Lookalike Audiences from Facebook Pages
Build Lookalike Audiences from Custom Audiences
Build Lookalike Audiences from Video Views
Laser-Focus Custom and Lookalike Audiences using Constraining
Work out Your Profit Margins
Create Customised Reporting for Better Analysis
Learn of the Best Set Up for E-Commerce
Analyse Facebook Ad Performance based on CPP
Use Breakdowns to Get Better, More Detailed Insights
Advanced Reporting Techniques such as Editing Conversion Windows
Use a Tool to Generate Awesome Infographics from Your Data
Know how to Split Test Properly without Wasting Money
Perform Your Own Split Tests
Know some great Targeting and Creative Variables to Split Test
Learning of 3 Easy Scaling Methods for Beginners

Requirements
Have access to the internet
Have a personal Facebook Account (although if not, don’t worry)
No need for anything else!

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