Sales: Business to Consumer Online Sales | Jeff Bloomfield | LYNDA

Sales: Business to Consumer Online Sales | Jeff Bloomfield | LYNDA
English | Size: 500.90 MB
Category: Sale

In the online business to consumer (B2C) business model, companies sell their products and services directly to their customers on the internet. In a landscape where consumers increasingly prefer the simplicity of online purchasing, many companies are evolving to sell directly to customers online. In this course, learn about the opportunities and challenges of B2C, and how you can effectively adopt this business model in your own organization. Jeff Bloomfield explains how to target your real customers using detailed buyer personas, as well as how to create high-quality website content. He also dives into social media marketing and pay-per-click (PPC) campaigns, along with other tools to help you find your customers and make it easier for them to find you.

Topics include:

Categories of offline and online B2C companies
Developing personas
Measuring persona success
Creating effective website copy
Measuring the success of your content
Engaging with social media marketing
Measuring the success of pay-per-click campaigns

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I'm WoW Team , I love to share all the video tutorials. If you have a video tutorial, please send me, I'll post on my website. Because knowledge is not limited to, irrespective of qualifications, people join hands to help me.

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