MasterClass – Bob Iger Teaches Business Strategy and Leadership

MasterClass – Bob Iger Teaches Business Strategy and Leadership
English | Size: 1.68 GB
Category: Tutorial

Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine the future of one of the world’s most beloved brands.
Lesson Plan

01
Introduction

Meet your new instructor: chairman and CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.
02
Using Your Time Effectively

To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about making time for focus and reveals just how early he wakes up.
03
Focus, Strategy & Priorities

Bob believes you must narrow your focus to develop a successful strategy. He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.
04
Taking Giant Swings: Pixar Acquisition Case Study

Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs-the head of Pixar-and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.
05
The Art of Negotiation

Bob shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.
06
Creating Brand Value

It goes without saying that the Disney brand is powerful. Bob explains why the brand needed to evolve while staying true to its core in order to stay relevant.
07
Expanding Your Brand: Marvel Acquisition Case Study

Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.
08
Anticipating What Consumers Want

Bob gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut. He uses the films Black Panther and Captain Marvel to illustrate his point.
09
The Importance of Risk-Taking

Bob shares why he thinks taking risks is essential to success, even when they end in failure. He uses an example from early in his career when he made an epic mistake that ultimately yielded a huge success.
10
Navigating Complex Deals: 21st Century Fox Case Study

The process to acquire 21st Century Fox was complicated and time-consuming. Bob walks you through the deal and explains the challenges.
11
Managing Industry Disruption: Disney Plus Case Study

One of Bob’s superpowers is his ability to predict where the industry is headed. He talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.
12
Tenets for Success

Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.
13
Conclusion

To conclude, Bob wishes students the best on their future, encouraging them to lead with integrity and advocate for a better world.

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