Master Digital Marketing | LinkedIn


Master Digital Marketing | LinkedIn
English | Size: 5.80 GB
Genre: eLearning

Digital marketing has dramatically changed how organizations connect with their customers. In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field.

Learn the fundamentals of digital marketing.

Discover how to use social media in your marketing strategy.

Identify how to use SEO principles and analyze site SEO.

├── 01.SEO – Link Building
│ ├── 01-Introduction
│ ├── 02-Link Basics
│ ├── 03-Designing Links
│ ├── 04-Building a Link Profile
│ └── 05-Conclusion
├── 02.SEO – Videos
│ ├── 01-Introduction
│ ├── 02-Start with Keyword Research
│ ├── 03-Optimizing Video for Rankings
│ ├── 04-Optimizing for Popularity
│ ├── 05-Get More Clicks from Results
│ ├── 06-Optimizing for Views
│ ├── 07-Analytics and Measurement
│ └── 08-Next Steps
├── 03.Social Media Marketing Strategy – TikTok and Instagram Reels
│ ├── 01-Introduction
│ ├── 02-Short-Form Video in Todays Marketing Landscape
│ ├── 03-Effective Marketing Strategies for TikTok Videos
│ ├── 04-Effective Marketing Strategies for Instagram Reels
│ └── 05-Conclusion
├── 04.SEO – Keyword Strategy
│ ├── 01-Introduction
│ ├── 02-Starting Keyword Research
│ ├── 03-Analyzing Keyword Patterns
│ ├── 04-Map Keywords across the Customer Lifecycle
│ ├── 05-Apply Keywords to Optimize Your Website
│ ├── 06-Apply Keywords to Optimize Your Paid Search
│ ├── 07-Apply Keywords to Optimize Your Marketing
│ └── 08-Conclusion
├── 05.Marketing Tools – SEO
│ ├── 01-Introduction
│ ├── 02-Keyword Research Tools
│ ├── 03-Tools to Improving Domain Authority
│ ├── 04-Key SEO Tools
│ ├── 05-Website Audit Tools
│ └── 06-Conclusion
├── 06.Google Ads Essential Training
│ ├── 01-Introduction
│ ├── 02-Pay-Per-Click Advertising
│ ├── 03-Before Getting Started
│ ├── 04-Getting Started with Ads
│ ├── 05-Researching Your Keywords
│ ├── 06-Targeting with Keywords
│ ├── 07-Creating Your First Google Ads Campaign
│ ├── 08-Creating Your First Advertisement
│ ├── 09-Advanced Advertising Tracking
│ ├── 10-Monitoring Your Advertisements
│ ├── 11-Key Optimization Strategies
│ └── 12-Conclusion
├── 07.SEO – Optimize Your Social Media Profiles
│ ├── 01-Introduction
│ ├── 02-Building Authority on Social Media
│ ├── 03-Social Bookmarking
│ ├── 04-Optimizing Your Social Media Profiles
│ ├── 05-Social Media Content Creation
│ └── 06-Conclusion
├── 08.Digital Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-The Digital Marketing Framework
│ ├── 03-Digital Marketing First Steps
│ ├── 04-Digital Marketing Key Concepts
│ ├── 05-Digital Marketing Hub and Spokes
│ ├── 06-Digital Marketing with Your Website
│ ├── 07-Digital Marketing with SEO
│ ├── 08-Digital Marketing with Paid Channels
│ ├── 09-Digital Marketing with Social Media
│ ├── 10-Digital Marketing with Email
│ ├── 11-Digital Marketing with Video
│ ├── 12-11 Analytics Skills
│ ├── 13-Additional Marketing Channels
│ ├── 14-Trends to Watch
│ └── 15-Conclusion
├── 09.Social Media Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-Creating a Social Media Strategy
│ ├── 03-Choosing the Right Channels
│ ├── 04-Publishing on Social Media
│ ├── 05-Interacting with Customers
│ ├── 06-Selling on Social Media
│ ├── 07-Measuring Social Media Activity
│ ├── 08-Innovating with Social Media
│ └── 09-Conclusion
├── 10.Social Media Marketing – Strategy and Optimization
│ ├── 01-Introduction
│ ├── 02-Start with a SWOT
│ ├── 03-Whats Driving the Major Platforms
│ ├── 04-Turning Strategy into Action
│ └── 05-Conclusion
├── 11.Marketing Tools – Social Media
│ ├── 01-Introduction
│ ├── 02-Utilizing Built-In Social Media Tools
│ ├── 03-Multipurpose Social Media Management Suites
│ ├── 04-Social Media Automation Tools
│ ├── 05-Content Discovery and Design
│ ├── 06-Social Media Analytics Tools
│ └── 07-Conclusion
├── 12.Social Media Marketing – Managing Online Communities
│ ├── 01-Introduction
│ ├── 02-Introduction to Community Building
│ ├── 03-Building Your Online Community
│ ├── 04-Growing Your Online Community
│ ├── 05-Measuring Your Success
│ └── 06-Tools for Community Management
├── 13.Social Media Marketing with Facebook and Twitter
│ ├── 01-Introduction
│ ├── 02-Getting Strategic with Facebook and Twitter
│ ├── 03-Growing Your Professional Brand
│ ├── 04-Building Community on Facebook and Twitter
│ ├── 05-Driving Business Growth with Social Media Marketing
│ └── 06-Conclusion
├── 14.Marketing on Twitter
│ ├── 01-Introduction
│ ├── 02-Get Started with Twitter
│ ├── 03-Build Your Twitter Profile
│ ├── 04-Build Your Twitter Audience
│ ├── 05-Post on Twitter
│ ├── 06-Advertise on Twitter
│ ├── 07-Marketing Tips for Twitter
│ └── 08-Conclusion
├── 15.Marketing on Facebook
│ ├── 01-Introduction
│ ├── 02-Get Started
│ ├── 03-Build Your Page
│ ├── 04-Build Your Audience on Facebook
│ ├── 05-How to Create Facebook Posts
│ ├── 06-Advanced Facebook Page Features
│ ├── 07-Understand Facebook Insights and Reports
│ └── 08-Conclusion
├── 16.Social Media Marketing – ROI
│ ├── 01-Introduction
│ ├── 02-Measuring Social Media ROI
│ ├── 03-Effective Social Media Strategy
│ ├── 04-Creative Best Practices
│ ├── 05-Social Media Tactics by Channel
│ └── 06-Conclusion
├── 17.SEO Foundations
│ ├── 01-Introduction
│ ├── 02-Overview of SEO
│ ├── 03-Keywords The Foundation of SEO
│ ├── 04-Content Optimization How Search Engines and People View Web Pages
│ ├── 05-Content Optimization Technical SEO
│ ├── 06-Long-Term Content Planning
│ ├── 07-Link-Building Strategies
│ ├── 08-Measuring SEO Effectiveness
│ ├── 09-Ecommerce Local and Mobile SEO Considerations
│ └── 10-Conclusion
└── 18.Augmented Reality Marketing
├── 01-Introduction
├── 02-AR Marketing
└── 03-Conclusion

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