Get Tutorials & Training | Tut4DL

Learning to Write Marketing Copy | Lynda

Learning to Write Marketing Copy | Lynda
English | Size:
Genre: eLearning

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.
Topics include:
What is copywriting?
Writing the first draft
Writing and testing headlines
Structuring copy for print vs. online delivery
Using typography effectively
Rewriting copy
Managing a team of copywriters

If any links die or problem unrar, send request to

Exit mobile version