Harmon Brothers – Write Ads That Sell

Harmon Brothers – Write Ads That Sell
English | Size: 1.77 GB
Category: Marketing


Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales.

Join Chief Creative Officer, Daniel Harmon, and Lead Writer, Dave Vance, as they pull back the curtain to reveal how Harmon Brothers consistently creates videos that delight, entertain-and most importantly-videos that sell.

Write Ads That Sell will give you the formulas and structure that will enable you to do it, too.

WHAT THIS COURSE IS

Over the course of 25 video lessons with 3 accompanying downloadable workbooks, Daniel Harmon and Dave Vance go in-depth with specific examples and techniques that will teach you everything it takes to write a great script-from research, capturing the concept, and nailing the proper sales structure, to polishing and preparing the perfect script for production.

We are opening our entire writing playbook and giving it to you in a professionally produced and edited course that gives you the tools you need to do what we do, without holding anything back.

In addition, we’re intentionally keeping the class size small (enrollment will be open for just 36 hours) to give you personalized attention to take your script to the next level. Daniel and others on the team will be personally responding to your questions.

By the end of the class, you’ll have a solid, well-tuned script ready for production that will not only sell, but will set the tone for future marketing initiatives and give you the knowledge, skills, and motivation to write an ad that sells.

WHAT THIS COURSE IS NOT
This is not a bootcamp for doing great comedy. It’s a guide for using the funny you already have to make an ad that actually sells. (If you don’t think you’re funny, don’t worry. We’ll get to that).

Second, this is not a course to teach you how to make a “viral video.” Viral is like catching lightning in a bottle. It’s incredibly hard to do and equally shocking when you do it. So take the pressure off yourself.

What you will learn to make is a video script that sells. And that beats viral every. single. time.

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