Digital Marketing Institute Essentials | Percipio

Digital Marketing Institute Essentials | Percipio
English | Size: 2.53 GB
Genre: eLearning

Understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer’s behaviors and expectations in today’s digital marketplace.

The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people. In this course, you’ll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You’ll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies.


discover the key concepts covered in this course

identify the opportunities and challenges for businesses as consumer behavior changes with advances in digital technology

recognize how businesses need to adapt to fulfill changing customer expectations in response to advances in digital technology

identify how digital technology has disrupted both the structure of businesses and how they market services and products to customers

match the stages of the customer journey to their associated digital touchpoints and the behaviors they typically drive

identify the opportunities and challenges digital innovation and transformation present for all functions within an organization

recognize that adopting digital best practices can help grow and sustain a business and present opportunities for organizations

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