Online Video Content Strategy | Roberto Blake | LYNDA

Online Video Content Strategy | Roberto Blake | LYNDA
English | Size: 726.75 MB
Category: Tutorial

To create and manage a regular stream of video content, it takes planning and hard work. Video is a big investment, and Facebook and YouTube are crowded with competitors. You need to do it right. In this course, marketing and media strategist Roberto Blake provides a formula for creating a winning online video content strategy: from planning, production, and post, all the way to delivery and search optimization. Get an overview of the online video landscape, learn how to nail down exactly who you’re making content for, discover best practices for production and post, and find out what kinds of content works best on what platforms. High-quality content and attention to detail are the keys to building a large audience-learn the techniques the professionals use to do online video right. [Read more…]

Lynda – SEO: Keyword Strategy

Lynda – SEO: Keyword Strategy
English | Size: 720.54 MB
Category: Tutorial

Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts. [Read more…]

Lynda – Implementing Your IT Strategy

Lynda – Implementing Your IT Strategy
English | Size: 268.21 MB
Category: Tutorial

How does your IT strategy align with your business strategy? As technology pervades every facet of the modern corporation, a well-structured IT strategy becomes even more essential. In this course, IT consultant Peter High outlines a step-by-step process how to define your strategy and ensure you have the necessary people, processes, and technologies at hand for implementation. He also outlines tactics you can use to develop new ideas for IT projects and how to prioritize and measure progress of each project.
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Leinwand, Mainardi – Strategy That Works How Winning Companies Close the Strategy-to-Execution Gap

Leinwand, Mainardi – Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap
English | Size: 255.64 MB
Category: Turoial

Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. [Read more…]

O’Reilly – Devising a Modern Data Strategy

O’Reilly – Devising a Modern Data Strategy
English | Size: 1.23 GB
Category: Tutorial

"How do you know your strategy is successful?" may sound like a trite question, but unless you understand your goals, you’ll never know whether you’ve achieved them or not. From helping you determine the business imperatives that underpin your goals to defining the roadmap that leads to tactical decision-making, this course walks you through the complete process for creating a modern data strategy.
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Foundations of Business Strategy | Udemy

Foundations of Business Strategy | Udemy
English | Size: 367.11 MB
Category: Business

A Faculty Project Course – Best Professors Teaching the World
Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.
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