Lynda.com- SEO Search Engine Optimization Getting Started

Lynda.com– SEO: Search Engine Optimization Getting Started
English | Size: 296 MB
Category: Business

In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
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Acting Decisively Lynda.com

Acting Decisively | Lynda.com
English | Size: 406.60 MB
Category: Tutorial

Whatever your role-whether you’re a manager or an individual contributor-acting decisively is a key skill. As a manager, your employees need clarity about your team’s overall strategic direction, as well as what you want and expect from them. As an employee, what gets you noticed and recognized is your ability to act and produce results. In this course, career expert Dorie Clark helps you overcome the roadblocks to decisive action, get the information you need, and determine when it’s appropriate to act-or conversely, when it’s better to hold off until you know more. She also discusses how to find the courage to act decisively under challenging circumstances. [Read more…]

Lynda.com – After Effects CC 2018 Essential Training The Basics

Lynda.com – After Effects CC 2018 Essential Training: The Basics
English | Size: 723.1MB
Category: Tutorial

If you need to learn Adobe After Effects for the first time, it helps to break the program down to the basics. This course is designed to help absolute beginners understand the fundamental concepts and techniques that make After Effects such a powerful motion graphics and compositing application. It’s a big-picture type of training course, designed to inform and inspire. In chapter one, instructor Mark Christiansen covers the six foundations of After Effects: building compositions, working with layers, animating with the Timeline, adding effects, designing in 3D, and rendering. The second chapter presents a short motion project that shows how all the tools come together in a real-world workflow. [Read more…]

Lynda.com-Creating a High Performance Culture

Lynda.com-Creating a High Performance Culture
English | Size: 350.88 MB
Category: Tutorial

If you’re a leader, you’re responsible for establishing the culture in your organization. In order to remain competitive, you need to build a culture of high performance. In this course, executive coach and consultant Mike Figliuolo reveals how to define your organization’s culture, set direction, manage organizational performance, and ensure the right platforms and processes are in place to reinforce the culture. Throughout the course, Mike brings this topic to life by sharing actionable tips and real-world examples. [Read more…]

Learning Computer Forensics | Lynda.com

Learning Computer Forensics | Lynda.com
English | Size: 8.16 GB
Category: Computer forensics

Computer forensics is used to find legal evidence in computers or storage devices. Although this course won’t teach you how to become a digital forensics detective, it will cover the basics of this growing (and exciting) technical field. Author Jungwoo Ryoo reviews the basics: the goals of computer forensics, the types of investigations it’s used for, a forensic investigator’s typical toolset, and the legal implications of this type of work. Then he’ll show how to prepare for an investigation; acquire data "live" while the system is running, statically from a hard drive, or from a remote machine; make sure data is kept in its original state with software and hardware write blockers; analyze the data; and create a report of your findings. Jungwoo uses a combination of open-source and commercial software, so you’ll be able to uncover the information you need with the tools that are in your budget. [Read more…]

Lynda com – Intermediate Google AdWords

Lynda com – Intermediate Google AdWords
English | Size: 187.04 MB
Category: Tutorial

Take your AdWords campaigns beyond the basics. Go deeper into AdWords settings and get more value for your ad spend. Intermediate Google AdWords provides loads of new hints and tips on how to run your account and maximize conversions-whether you’re running ads directly on Google, connecting to a local audience, or remarketing to people who’ve already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more. Along the way, author Martin Shervington recaps terms such as impressions, CTR, Quality Score, and CPA, so you can refresh your knowledge and your vocabulary while you learn new techniques. [Read more…]

Lynda.com Social Media Marketing Optimization

Lynda.com: Social Media Marketing: Optimization
English | Size: 130.06 MB
Category: Tutorial

Shake up your social media marketing mix. Get a fresh perspective on your content, your audience, your scheduling, and your strategy. Learn how to analyze what’s working-and what’s not-with SWOT analysis, and adapt your plan to capitalize on your strengths. Join Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. He explores exciting new features in favorite platforms, including Facebook, Instagram, LinkedIn, and Snapchat, that will give you more flexibility and greater reach. Find out how the latest changes affect your brand’s standing on your social media channels, and discover how to connect platforms for the biggest impact.
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Lynda.com – PHP with MySQL Beyond the Basics

Lynda.com – PHP with MySQL Beyond the Basics
English | Size: 704 MB
Category: Tutorial

In PHP with MySQL Beyond the Basics, expert instructor Kevin Skoglund introduces powerful PHP programming techniques using object-oriented programming (OOP). Both novice and experienced PHP developers will benefit from the efficient, well-organized, reusable, and easy-to-understand code that OOP offers. Kevin shows how OOP techniques can streamline database queries, help manage sessions, and simplify user logins. While building a real-world web application, Kevin also includes practical advice on topics ranging from structuring code to logging user actions. [Read more…]

Lynda.com-Practical and Effective JavaScript-iNKiSO

Lynda.com-Practical and Effective JavaScript-iNKiSO
English | Size: 645 MB
Category: Tutorial

JavaScript is essential in the creation of powerful web sites and applications. In Practical and Effective JavaScript, instructor Joe Marini presents the next level of features that experienced developers need to streamline their workflows and introduce dynamic new functions to their projects. Joe teaches tips for improving JavaScript performance, ways to separate programming behavior from page content, and principles for understanding the modern DOM event model. Finally, Joe introduces some of the more advanced concepts recently built into JavaScript. An understanding of the JavaScript language is a prerequisite for this course. [Read more…]