Karl Taylor – Advertising Product and Still Life Photography Secrets

Karl Taylor – Advertising Product and Still Life Photography Secrets
English | Size: 5.2 GB
Category: Tutorial

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Miles Young – Ogilvy on Advertising in the Digital Age (2018)

Miles Young – Ogilvy on Advertising in the Digital Age (2018)
English | Size: 104.94 MB
Category: Business

The late David Ogilvy, founder of the Ogilvy & Mather advertising agency, maintained that the supreme purpose of advertising was to SELL THE PRODUCT. He believed in treating the propective customer with respect: "The customer is not a moron. She is your wife." [Read more…]

Sell and Spin A History of Advertising

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Sell and Spin A History of Advertising
English | Size: 573.08 MB
Category: Net: Marketing

From ancient phrases etched in stone to today’s cutting-edge multimedia commercials, selling has always meant grabbing attention," says its narrator, the respected talk-show host Dick Cavett. "The point? Moving the product. The means? Tapping into desire – creating need." From the first known advertisement, a wine shop’s sign from ancient Babylon, to the eve of the high-tech 21st century, Cavett and a host of advertising experts tell the story of not just how advertising became an industry in the first place, but how it became the huge, shape-shifting industry we regard today as both wildly creative yet somehow sinister. [Read more…]

Photigy – Advertising Product Photography (Bundle) with Alex Koloskov

Photigy – Advertising Product Photography (Bundle) with Alex Koloskov
English | Size: 5.6GB
Category: Photography

This is the complete course including both parts with studio work and post production.
This course is a professional product photography course that is based on creating images for use in the advertising world. This type of work is different than just catalog or basic product photography. Here the goal is to create an image that will be used to sell the product.
Most of the time the client will come to you with a concept and you as the photographer must then implement this idea. This means that you will have be well versed on many techniques so as to make this concept into reality. [Read more…]

Karl Taylor – Advertising Product and Still Life Photography Secrets

Karl Taylor – Advertising Product and Still Life Photography Secrets
English | Size: 5.2 GB
Category: CBTs

"Some images are good but some images simply astound people.
In this my most comprehensive pro level training package yet, I’ve dedicated 15 years of my Pro Studio photography secrets and knowledge into more than 10 hours of top-level training. Each chapter reveals something that most pro’s would prefer kept as a closely guarded secret, but I reveal all to help you create cutting edge images that knock the socks off art directors and businesses.
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Killing Lincoln Advertising Campaign

Killing Lincoln Advertising Campaign
English | Size: 570.56 MB
Category: CBTS

In this tutorial, I cover the production and lighting techniques used to bring to life National Geographic Channel’s "Killing Lincoln" advertisements. On this particular assignment, my job as a photographer was to study rough conceptual sketches and translate them into engaging photographs with light, shadow, composition, and expression. I dissect and explain the lighting techniques used in each key photograph step by step. Using toy bobble-heads and miniature lights, my goal was to shrink an otherwise overwhelming setup into bite-sized explanations. [Read more…]

Lynda – Advanced Facebook Advertising

Lynda – Advanced Facebook Advertising
English | Size: 283.93 MB
Category: Lynda

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently. Social media marketing expert Megan Adams shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.
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Pluralsight – Understanding and Profiting from On-line Advertising Training

Pluralsight - Understanding and Profiting from On-line Advertising Training

Title: Pluralsight – Understanding and Profiting from On-line Advertising Training
Video Format: MP4
File Size: 586 MB
More info
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