Lynda – Drew Boyd – Sales Forecasting

Lynda – Drew Boyd – Sales Forecasting
English | Size: 266.59 MB
Category: Tutorial

Sales forecasting is crucial for almost any business, because it affects sales deployment, financial planning, budgeting, operations planning, and marketing planning. Since sales forecasts have far-reaching impact, it’s critical that the forecast information is as accurate as possible. In this course, sales and marketing professor Drew Boyd shares a step-by-step process for creating and managing effective sales forecasts. He takes you through how to define your market category, create the right processes, select the right forecasting technique, and collect data. In addition, he reveals how to use both qualitative and quantitative forecasting methods.

Topics include:
Understanding the sales forecasting process
Defining your market category
Understanding market dynamics
Selecting a forecasting technique
Using quantitative forecasting
Understand moving averages
Using qualitative forecasting
Using estimates from customers, sales reps, and distributors
Using a panel of experts

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