Elmer Wheeler Selling Dangerously (Rare)

Elmer Wheeler Selling Dangerously (Rare)
English | Size: 199.11 MB
Category: Tutorial

I hand scanned this book from a library about 12 years ago because I couldn’t find it anywhere. The scan is decent, but it has not been OCR’d. If anybody knows how to do that, and wants to reupload — AWESOME. Even so, it works just find on a smart phone, tablet, iPad, etc. All text is CLEAR and READABLE.
Elmer Wheeler was one of the most Famous sales trainers from the Mid twentieth century, and his influence is still seen today.

PRODUCT INFO:

Have you enough nerve and sales spunk to sell dangerously?

Many salesmen can’t sell dangerously. They lack the nerve, sales guts, or spunk needed to handle the advanced brand of sizzlemanship.

They can sell nicely to the ordinary, normal, everyday type of prospect who patiently listens to the salesman’s presentation of fact, sizzle, benefits, and proof.

But when the apparently unsellable “tough prospect” comes along, and when regular customers turn into “toughies,” these normal sellers crumble, fall to pieces, get upset, and lose the sale.

This book shows you what to do when you meet these toughies – how to size them up – how to grade and analyze them – how finally to twist them into a sale which others have failed to get.

Thus it shows you how to gain business that would otherwise be passed up, money in the bank that would otherwise be lost – plus the greatest of personal admiration from these tough prospects you turn into customers.

Do you have enough SALES NERVE to sell dangerously? This sizzling new sales technique-when handled right-manages regular customers when they won’t buy.turns tough prospects into regulars..sells even the so-called “unsellable” prospects others pass up as “too tough.”

ELMER WHEELER’S books have been translated into 6 languages and published in 20 foreign editions. In the United States, some 70 printings testify to the popularity of this world-wide author and expert on selling techniques.

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