Dan Kennedy & Lorrie Morgan-Ferrero – Guide to the Nuts and Bolt of Running a Successful Copywriting Business

Dan Kennedy & Lorrie Morgan-Ferrero – Guide to the Nuts and Bolt of Running a Successful Copywriting Business
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Category: Tutorial

Dear Fellow Copywriter…
Imagine sitting at lunch with one of the most expensive, in-demand freelance copywriters in the world. He is a self-made millionaire. You are a copywriter. You know there are secrets he could share, guaranteed to explode your profits. You get to ask ANY business question that’s on your mind. No interruptions. No distractions. What would you ask?
Well in January of this year, I had that opportunity. Dan Kennedy is probably the HIGHEST paid copywriter alive. So when he offered to consult with two copywriters (me and another copywriter) over lunch while at his $10,000 a head Sales Letter Workshop in icy Cleveland, Ohio, I jumped at it!

Now I’ve been making a darn good living as a copywriter since 2002. But sitting at that lunch table listening to Dan, I quickly realized what a rookie I have been when it comes to the business side of copywriting.

Most Copywriters Stink at Business

The nuggets of wisdom he threw out were jaw-dropping. He casually mentioned most copywriters don’t have the first idea of how to make the most of a job. (Guilty as charged.)

Then he reeled off how copywriters should.

– be paid on performance
– retain rights to copy outside the market
– automatically look to expand the assignment
– be able to ask for the fee without flinching
– know how to ask for front end money AND back end money
and so much more!

I was dumbstruck.

Here I thought I was operating a successful copywriting business, but the truth is.

.I Was Leaving a Ton of Money on the Table!
First I felt sick. Then exhilarated. I’m already doing the hard work! All I needed to do was change the way I approached the BUSINESS of copywriting. And I would be making A LOT MORE MONEY for the SAME AMOUNT OF WORK! I was biting at the bit for more, MORE, MORE information from Dan. If only I could get him to keep talking for hours.

Right then and there, I started scheming. How could I get Dan to give up that information over more time than just an hour’s lunch? Then it hit me! What if I could interview him in an exclusive teleseminar explaining the business side of copywriting!

Brilliant! But there were several strikes against me.

First, Dan rarely gives interviews. He enjoys his free time and his more than a dozen racehorses. Plus he gets over $1 million for copywriting each year (and doesn’t even consider copywriting his “full- time occupation”!). Why would he consider divulging his closely-guarded secrets to little ole me?

Well I didn’t give up. I thought of every angle to convince him. Maybe it would make him feel good that he was giving back; helping other copywriters cut their learning curve. Also, he’s is close to retirement. Since he won’t be competing in the marketplace soon, why not pass on his legacy to those of us who would appreciate it.

I mean, there is NO OTHER PLACE for us to go learn this information.

Well, it took several months of pleading, begging and cajoling, but finally Dan caved in! For one-time only, Dan has agreed to be grilled for this very special 2 part teleseminar.

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